1. Help Center
  2. Making a Referral

Can I submit "cold referrals" or "internet leads"?

What qualifies as a referral?

No. Our network is not designed for cold referral/internet lead submissions.

Reason being, 99.99% of cold referral/internet leads don't convert. Our network is ONLY for friends, family & people you know.

If you don't know if your referral is a cold referral/internet lead, here's a simple test: "Have I had at least one conversation with them and confirmed that they are looking to purchase or sell real estate?"

If not, this is a cold referral/internet lead.

Agents placing cold referral/internet leads into our system is a violation of our AFFILIATION AGREEMENT and would result in immediate license termination and forfeit of any/all pending referral commissions.

NOTE: A qualified referral is a client that you have direct communication with. If that communication is limited to one conversation, that is still a qualified referral. If you are able to speak to their needs they are qualified to be placed as a referral. Typically a qualified referral can fit in to at least one of these categories:

  • Friends
  • Family
  • Neighbors
  • Coworkers
  • Past clients
  • Your own transactions
  • Personal contacts
  • Professional contacts
  • Social media contacts